Starting a business can feel very much like setting off on an adventure with nothing more than a desktop globe and a child’s plastic compass. Our goal, then, was to set the folks at Rasberry Greene off with a pack full of supplies, a step-by-step roadmap, and a guide who had made the trip many times before.
They first approached us when this now-iconic wedding and event venue was nothing more than an idea tugging at their hearts. Our work would set the stage for the area’s most photographed wedding venue, and a story spread like wildfire throughout a long-forgotten community.
Supported by their undying love for their customers and a desire to create a business that would positively effect the lives of others, we worked to develop strategies for what would become an historic brand. As we guided them towards brand-building policies, pricing structures and offerings we were able to see a clear path forward to develop two strong blog content series that would help them reach capacity in their very first year of business.
To continue the trend of growth, we set out to produce a local festival as well as a series of videos that would drive hundreds through the gates year after year. Now, Rasberry Greene continues to grow their business each year through improvements to their offerings and construction of new venue features and event areas – all supported by an audience that is loyal, excited and engaged.