“As Laurel’s oldest downtown retailer, we were cruising along, yet hidden in the shadows from much of the community.
Our customer base was aging and moving to rental. Our tried and true methods of print advertising were now failing. We had no internet presence. Our Facebook page was a mess with no clear direction. Our merchandising was simply a repeat of what had always worked.
Our initial meeting with Bethany Byrd of Own Your Hill was for developing our Roadmap. She asked a lot of questions about our history, the way we do business, and where we wanted to be a year from then. It was a rewarding experience and I left feeling super energized about our future. Her quiet confidence was very reassuring. I had no apprehension at all!
We met again a few weeks later and she revealed our Roadmap. I seriously think I cried. It was so inspiring! I wanted it all to happen NOW! This was the point that I knew we were on the right path.
Bethany carefully explained the way our website would work for us. How it would differ from the norm and would tell our story. How we would “Own Our Hill.”
Now, we are approaching the one year mark working with Own Your Hill and I’m very proud of the results of our marketing campaign.
We’ve seen an expansion of our customer base, while maintaining our longtime, loyal customers. Our Facebook is now engaged in a meaningful way and we are successfully promoting new products and sales events.
Our company Instagram account is beloved by the downtown community. We cosponsor a free map of Downtown Laurel that has been a game changer for the entire community. We were chosen by Laurel Mainstreet as “Business of the Year.”
Most of all, we treasure our new brand and our website, custom built for us. It shares our history in words and in video. It spotlights our merchandise. It’s ever changing with our blog and featured products updates. It’s incredibly perfect on both mobile and desktop platforms. But really.. it’s a refection of us. It tells our story.
Own Your Hill offers a premium service and they deliver. It was a bit of a struggle for me to afford, but I have zero regret. It’s been a fantastic and uplifting experience for me, my employees, and my business. Their continuing support and concern is unmatched.
I feel like I’m cruising in a limo with a driver that can take me anywhere I wanna go. So I’m just gonna relax and let them drive.”
– Rodney Rowell, Lott Furniture Co.