You’ve heard it before. Networking is the key to success! What does that even mean?
Another event full of people who are much less interested in what you have to say than in how fast they can get a business card into your hand?
Silvia Selman of The Starupist reminds us that “connections come as a results of other connections,” but the quality of those connections and their lifetime value is hard to quantify.
The inability to determine the usefulness of such a time-consuming, introvert-bashing practice is enough to tempt you to rush to Google Analytics to seek solace in the predictable (and quantifiable) ebb and flow of pageviews and visitor stats.
But web stats can only provide comfort for so long, and blog posts and their tweety counterparts can only answer so much.
We need something more – something tangible, personal and inspiring to keep us moving through this treacherous landscape of solo entrepreneurship.
When you are planning a large local event, it’s easy to get caught up in reactionary marketing tactics and a “we’ve always done it this way” mentality. Sure, you’ve got your tried and true press releases and a few scattered Facebook posts, but the time has come to refocus your energies on the strategies and […]
Every meeting, every conversation, every email I write to an entrepreneur begins with some form of this question: why should they care? If you want more traffic you must answer this question. (Hint: it’s not about you, your fancy product features or your employee of the month) Every traffic strategy begins with identifying what your […]
If you’re a local marketing expert (consultant, coach, self-proclaimed god) you’re WRONG. I’m going to prove it.
Put up your dukes, then keep reading.
If you knew that there was only one thing that caused people to either leave your website or contact you to buy something, would you do something about it right now?