Successful businesses are built on the concept of identifying a problem and finding the best way to solve it. In our case, we were continually coming into contact with folks who had big ideas, developing talents and a heart for growing something new. But, they usually existed within a bubble – a lone-soldier in the fight to make it matter.
We worked with a local developer to renovate a unique and inspiring space in Downtown Laurel to serve as a home to its creative and entrepreneurial community. But, one major challenge remained – how to educate the community on the purpose and model of a coworking space.
Hosted by Laurel Main Street, we released a Facebook Live video tour of the nearly-completed space. The video eventually went on to reach over 18,000 people in the area, and jump-started conversations about the power of coworking for small communities, and the necessity of supporting creatives and solo-entrepreneurs in order to help grow a town.